Lyft
Growth Marketing Manager, Lifecycle
$128K–$160K
New York, NY +3 · Manager · Full-time · Posted Jul 7, 2026
- Location
- New York, NY
New York, New York, United States
San Francisco, California, United States
Seattle, Washington, United States - Experience
- 6+ years in growth marketing.
About the job
Owns lifecycle growth marketing strategy and experimentation to increase Lyft rider and driver preference and usage across messaging channels.
What you'll do
- Set audience strategy, channel mix, and communication priorities; build and manage an experimentation program.
- Partner with Product, Engineering, and Data Science to develop platform capabilities and optimize messaging experiences.
- Own performance reporting and creative strategy, and apply behavioral science to messaging and incentive design.
What they ask for
- Strong SQL skills; the posting states SQL proficiency will be tested.
- Experience building and managing a full lifecycle marketing program and an experiment prioritization system.
- Ability to interpret experiment results, align cross-functional stakeholders, and provide actionable creative feedback.
- Experience with monetary incentives and complex automated marketing journeys in a CRM platform.
Nice to have
- Hands-on use of AI tools to build time-saving automations or workflows; Claude or Cursor experience is a bonus.
Pay
$128,000 - $160,000 USD base salary
Tools
SQL, CRM platform, email, push notifications, SMS
AI focus
Use AI tools to build automations or workflows that save the team time.
Model-written summary · the original posting is authoritative