Lyft
Growth Marketing Manager, Lifecycle
$128K–$160K
San Francisco, CA +3 · Manager · Full-time · Posted Jul 7, 2026
- Location
- San Francisco, CA
New York, New York, United States
San Francisco, California, United States
Seattle, Washington, United States - Experience
- 6+ years in growth marketing.
About the job
Leads lifecycle marketing strategy and experimentation to increase Lyft rider and driver preference and usage across messaging channels.
What you'll do
- Own audience strategy, channel mix, prioritization, and lifecycle communications.
- Build experimentation programs and report performance, metrics, results, and next steps.
- Partner cross-functionally on platform capabilities and creative strategy across email, push, SMS, and in-app messaging.
What they ask for
- Strong SQL skills; the posting states SQL will be tested.
- Experience owning a full lifecycle marketing program and building complex automated journeys in a CRM platform.
- Experience prioritizing experiments, setting success metrics, interpreting results, and building cross-functional alignment.
- Experience using monetary incentives to drive behavior change and impact.
Nice to have
- Hands-on use of AI tools and experience building time-saving automations or workflows.
- Experience with Claude or Cursor.
Pay
$128,000 - $160,000 USD base salary
Tools
SQL, email, push notifications, SMS, in-app messaging, CRM platform, Claude, Cursor
AI focus
Use AI tools and build automations or workflows that save the team time.
Model-written summary · the original posting is authoritative