Lyft
Influencer Manager, Social & Culture
$108K–$135K
New York, NY +1 · Manager · Full-time · Posted Oct 29, 2026
- Location
- New York, NY
New York, New York, United States - Experience
- 5+ years in influencer marketing, creator strategy, or paid social.
About the job
Build and lead Lyft’s influencer practice, managing creator partnerships and campaigns while establishing processes and standards across the company.
What you'll do
- Own influencer work end to end, from strategy and talent relationships through production, approvals, deliverables, and deadlines.
- Manage creator agency support and establish repeatable processes for talent vetting, rate benchmarking, briefs, and measurement.
- Partner with Legal and Business Affairs on contracts, usage rights, exclusivity, and disclosure compliance; coach marketers on effective influencer work.
What they ask for
- 5+ years in influencer marketing, creator strategy, or paid social, with depth in organic partnerships and paid activations.
- Personally negotiated influencer deals and understands how rates vary by usage, exclusivity, and content placement.
- Managed an agency and scaled its support across multiple internal teams.
- Fluent in influencer creative performance and measurement across organic feeds and ad units.
Nice to have
- Global/EMEA experience.
Pay
$108,000 - $135,000 USD base salary
Model-written summary · the original posting is authoritative