Lyft
Sr. Manager, GTM Strategy & Sales Packaging
$169K–$211K
New York, NY +1 · Manager · Full-time · Posted Oct 1, 2026
- Location
- New York, NY
New York, New York, United States - Experience
- 15+ years in digital advertising.
- Education
- Bachelor's degree or equivalent experience.
About the job
Leads Lyft Ads’ packaging, pricing, and go-to-market strategy, managing the Ads Studio team and developing advertiser solutions and sales tools.
What you'll do
- Set packaging, pricing, and deal economics for Lyft Ads’ advertising portfolio, including tentpole and multi-product offerings.
- Develop go-to-market narratives, seller materials, measurement frameworks, and performance reporting in partnership with cross-functional teams.
- Lead the Lyft Ads Studio team and represent packaging, pricing, and creative strategy in sales and leadership planning.
What they ask for
- 15+ years of experience in digital advertising, with depth in brand media solutions, programmatic, ad tech, and/or commerce/retail media.
- Experience developing go-to-market strategies, sales packaging, and pricing frameworks for advertising products.
- Proven people leadership experience managing and developing creative, program, or strategy professionals.
- Strong analytical and financial modeling skills; Bachelor’s degree or equivalent experience.
Nice to have
- Experience at a travel media platform, commerce media company, or high-growth digital publisher.
- Familiarity with audience extension and off-platform programmatic solutions using first-party data.
Pay
$169,000 - $211,250 USD (base salary)
Tools
DSPs, The Trade Desk, DV360, Amazon DSP, SSPs, DMPs, CDPs
Model-written summary · the original posting is authoritative