MagicSchool
Director, Digital Marketing
$172K–$258K
Remote · Remote · Director · Full-time · Posted Oct 22, 2026
- Experience
- Several years of hands-on and managerial search engine marketing experience; director-level budget management experience. No specific number of years stated.
About the job
Leads MagicSchool’s paid and organic digital growth strategy for teacher acquisition and school and district demand generation, owning budgets, performance targets, website conversion, and lifecycle marketing.
What you'll do
- Set digital marketing strategy, annual plans, budget, forecasts, and channel allocation across B2C acquisition and B2B demand generation.
- Lead paid search, social, and display performance; define and deliver against growth metrics and experimentation plans.
- Oversee website conversion strategy and lifecycle/email marketing, while managing contractors and agency partners.
What they ask for
- Director-level experience managing a multi-million dollar marketing budget.
- Several years of hands-on and managerial search engine marketing experience, including Google Ads and Bing Ads, with ROI-positive campaigns across global markets.
- Deep experience running paid social campaigns, especially on Meta and LinkedIn.
- Proven ability to drive B2C user acquisition and B2B demand generation; experience managing web developers and website strategy.
Nice to have
- Experience with Iterable or a similar lifecycle email platform, Webflow, or reporting tools such as Looker, Metabase, Amplitude, or HockeyStack.
- Background in edtech or mission-driven SaaS, or experience briefing and managing creative production for paid campaigns.
Pay
$172K – $258K USD base salary
Tools
Google Ads, Bing Ads, Meta, LinkedIn, Webflow, Iterable, Looker, Metabase
AI focus
The role markets a generative AI education platform; no AI development work is stated.
Model-written summary · the original posting is authoritative