MathWorks
Principal Marketing Technologist
$125K–$201K
Natick, MA · Principal · Full-time · Posted Oct 28, 2026
- Experience
- 10 years of professional work experience, or equivalent experience.
- Education
- A bachelor's degree, or equivalent experience.
About the job
Leads the architecture, integration, governance, and evolution of marketing technology systems supporting global demand generation, audience management, and analytics.
What you'll do
- Architects and optimizes marketing platforms and end-to-end data flows, including integrations with customer data sources.
- Sets data standards and supports audience segmentation, integration validation, and production readiness.
- Documents technical solutions and advises cross-functional teams on MarTech strategy, governance, and platform decisions.
What they ask for
- Marketing automation platform experience (e.g., Eloqua or equivalent) and knowledge of Customer Data Platforms and identity resolution.
- SQL and data analysis for validation and troubleshooting.
- Knowledge of data modeling, option value governance, normalization, integration patterns, UAT, and production validation.
- Deep understanding of web technologies, content management systems, analytics tagging, and integrations between web platforms, customer data, and marketing systems.
Pay
125,400–200,600 USD (yearly) — base salary
Tools
Eloqua, SQL
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