Maxima
Enterprise Demand Generation Lead
San Mateo · On-site · Full-time · Posted Sep 25, 2026
About the job
Build and own Maxima’s enterprise demand-generation engine, connecting account-based marketing, campaigns, lifecycle, field, and Sales activation to create predictable pipeline.
What you'll do
- Own ABM and integrated campaigns across paid, events, lifecycle, and web, from planning through activation.
- Set and optimize marketing-sourced pipeline performance, using funnel data and experiments to improve CAC, conversion, and velocity.
- Connect buyer journeys and partner with Sales and Marketing teams to build repeatable demand-generation processes and playbooks.
What they ask for
- Deep enterprise B2B demand-generation experience, including meaningful work with mid-market and enterprise buyers.
- Have built or scaled a repeatable demand engine, with depth in ABM, integrated campaigns, and full-funnel operations.
- Have owned or directly contributed to a meaningful pipeline target and be able to quantify opportunities, pipeline, and revenue generated.
- Enterprise B2B experience; consumer and product-led growth experience are not substitutes.
Nice to have
- Experience marketing to finance and accounting buyers.
- Experience with HubSpot, Clay, an AI-native ABM stack, or AI and agentic products.
Tools
HubSpot, Clay
AI focus
Marketing an agentic AI accounting product and using AI in daily work; AI-native ABM stack experience is a plus.
Model-written summary · the original posting is authoritative