Meta
Brand Designer, Foundations - Instagram Brand Studio
$149K–$209K
New York, NY +1 · Full-time · Posted Jun 15, 2026
- Location
- New York, NY
San Francisco, CA - Experience
- 8+ years in brand design, identity design, or communication design, focused on design systems and multi-channel execution.
About the job
Leads the strategy, design, and scaling of Instagram’s visual identity system across product, marketing, and other brand touchpoints.
What you'll do
- Define and evolve Instagram’s brand system and deliver multi-channel brand experiences.
- Build scalable identity platforms, templates, and Figma component libraries; partner with product design, marketing, and engineering to implement them.
- Lead projects from strategy through execution, present design rationale to leadership, and provide creative direction and mentorship.
What they ask for
- Portfolio demonstrating expertise in visual identity systems, typography, layout, and multi-format brand applications.
- Experience scaling design systems across large organizations and collaborating with engineering to implement brand systems in product.
- Expert proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Experience with responsible, ethical AI practices and integrating AI tools to improve workflows and measurable outcomes.
Nice to have
- Motion design experience (After Effects, Cinema 4D).
- Experience with creative coding, prototyping, AI-assisted design workflows, or designing for global audiences.
Pay
$149,000/year to $209,000/year (base salary); bonus and equity amounts not specified
Tools
Figma, Adobe Creative Suite, Illustrator, Photoshop, InDesign, After Effects, Cinema 4D
AI focus
Apply responsible, ethical AI practices; develop AI skills; and integrate AI tools to improve workflows and measurable impact.
Model-written summary · the original posting is authoritative