Brand Marketing Manager, Facebook

What you'll do

• Execute always-on, integrated marketing programs and full-funnel campaigns across digital, social, and traditional channels.
• Adapt across brand initiatives as priorities shift, partnering with product, creative, growth, communications, research, data science, and agency teams.
• Analyze campaign performance and consumer insights to optimize programs and identify new opportunities using a test-and-learn approach.

What they ask for

• 6+ years of experience in brand marketing, integrated marketing, or consumer products, working with brands at a global scale.
• Experience developing and executing integrated campaigns across online and offline channels, including brand building and acquisition.
• Experience using data and consumer research to inform strategy, and partnering with creative teams, agencies, and cross-functional partners.
• Bachelor's degree in business, marketing, analytics, or a related field.

Nice to have

• Experience marketing to emerging user segments, including teenagers and young adults; re-energizing established consumer brands at scale; or creator-driven or community-driven marketing.
• Experience implementing responsible, ethical AI practices and using AI tools to improve workflows and measurable outcomes; ongoing AI skill development.

Pay

$124,000/year to $178,000/year (base salary)

AI focus

Apply responsible, ethical AI practices; develop AI skills such as prompt/context engineering and agent orchestration; and integrate AI tools to optimize or redesign workflows and drive measurable impact.