Meta
Brand Marketing Manager, Threads
$152K–$213K
Los Angeles, CA +3 · Manager · Full-time · Posted Sep 15, 2026
- Location
- Los Angeles, CA
Menlo Park, CA
New York, NY
San Francisco, CA - Experience
- 8+ years in brand marketing.
About the job
Leads Threads brand strategy and integrated campaigns to grow user engagement and establish the platform as a destination for public conversation.
What you'll do
- Develop brand positioning, messaging, and campaign strategy; lead integrated campaigns from brief through execution.
- Use audience insights and campaign data to measure brand health, optimize campaigns, and guide future strategy.
- Coordinate cross-functional teams and external agencies to deliver consistent, culturally relevant brand marketing.
What they ask for
- 8+ years of experience in brand marketing, including integrated campaigns across digital and traditional channels.
- Experience owning brand strategy and campaign development for a consumer-facing product or platform.
- Experience using audience research, brand tracking, and campaign analytics to inform strategy and measure impact.
- Experience collaborating across product, creative, communications, and agencies to deliver large-scale marketing programs.
Nice to have
- Experience marketing a social media, messaging, or content platform focused on community growth and cultural relevance.
- Track record building brand presence for an emerging or rapidly scaling consumer product.
Pay
$152,000/year to $213,000/year USD base salary
AI focus
Use AI-powered tools for creative development, audience segmentation, campaign personalization, and workflow improvement; continue AI skill development and apply responsible, ethical AI practices.
Model-written summary · the original posting is authoritative