Meta
Consumer Product Marketing Lead, Video
$190K–$258K
Los Angeles, CA +4 · Full-time · Posted Oct 22, 2026
- Location
- Los Angeles, CA
Menlo Park, CA
Seattle, WA
New York, NY
San Francisco, CA - Experience
- 10+ years of product marketing experience.
- Education
- MBA or graduate degree in a relevant field such as Marketing, Business, or Communications.
About the job
Leads marketing strategy and go-to-market execution for Meta’s discovery experiences, including Feed, Reels, and content recommendations.
What you'll do
- Set discovery product marketing strategy and use audience, competitive, and behavioral insights to influence product roadmaps and positioning.
- Lead launch planning, messaging, and integrated marketing with cross-functional teams; present strategic recommendations to senior leaders.
- Mentor product marketers and represent consumer needs within the Discovery organization.
What they ask for
- 10+ years of product marketing experience focused on consumer products and close partnership with product teams.
- Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale.
- Experience influencing product strategy, leading cross-functional initiatives, presenting to executives, and developing other product marketers.
- Experience marketing algorithmic discovery, social feed, or short-form video products, and applying AI tools and responsible AI practices to marketing workflows.
Pay
$190,000/year to $258,000/year (base salary)
AI focus
Develop AI skills; integrate AI tools to improve workflows and measurable outcomes; apply AI-powered tools or personalization in marketing; follow responsible AI practices, including risk assessment, bias mitigation, and quality reviews.
Model-written summary · the original posting is authoritative