Consumer Product Marketing Manager

What you'll do

• Use data and audience insights to influence product and go-to-market strategies and identify user needs and product opportunities.
• Develop positioning, narratives, launch plans, and full-funnel marketing campaigns with cross-functional partners.
• Lead product announcements and complex launches, coordinating stakeholders and addressing risks.

What they ask for

• Bachelor's Degree in Business, Marketing, or related field, or equivalent Marketing experience.
• 8+ years of full-time experience in Marketing, Management Consulting, Product Strategy and/or equivalent function; 2+ years in Product Marketing partnering closely with Product teams.
• Experience leading large-scale consumer go-to-market strategies and analytically rigorous full-funnel campaigns.
• Experience working cross-functionally, presenting to executives, and implementing responsible, ethical AI practices.

Nice to have

• Experience launching innovative, first-to-market products, emerging technologies, or new categories; global marketing experience.
• Experience launching consumer hardware or physical goods; ongoing AI skill development and use of AI tools to improve workflows.

Pay

USD $130,000/year to $188,000/year base salary; bonus and equity amounts not specified

Tools

Facebook, Instagram, WhatsApp, Threads, Meta AI, Reality Labs

AI focus

Identifies product opportunities in artificial intelligence and is expected to implement responsible, ethical AI practices and use AI tools to optimize or redesign workflows; ongoing AI skill development is also mentioned.