Consumer Product Marketing Manager, AI

What you'll do

• Use data and insights to shape product strategies, positioning, and narratives with research, product, communications, and policy partners.
• Develop and execute go-to-market strategies, including success metrics, assets, and integrated launch plans.
• Partner with brand and integrated marketing on campaigns that build awareness, adoption, and long-term engagement.

What they ask for

• 10+ years of experience in consumer or product marketing.
• Direct product marketing experience partnering closely with Product teams; experience with consumer GTM strategies based on consumer insights.
• Experience leading consumer-facing launches and campaigns, analytically rigorous online and offline marketing, and cross-functional project work.
• Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience; experience implementing responsible, ethical AI practices and integrating AI tools to improve workflows.

Nice to have

• Internet or technology industry experience; MBA.
• Experience marketing AI products, ongoing AI skill development (e.g., prompt/context engineering, agent orchestration), or copywriting experience.

Pay

$160,000/year to $224,000/year (base salary)

AI focus

Applies responsible and ethical AI practices, integrates AI tools to optimize or redesign workflows and produce measurable impact, and may market AI products or develop skills in prompt/context engineering and agent orchestration.