Meta
Consumer Product Marketing Manager, Cross-Meta Ecosystem
$130K–$188K
New York, NY +1 · Manager · Full-time · Posted Sep 2, 2026
- Location
- New York, NY
San Francisco, CA - Experience
- 5+ years of experience in consumer or product marketing.
- Education
- Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience; MBA is also listed.
About the job
Leads consumer product marketing across Meta apps, shaping product strategy and positioning and driving go-to-market launches to increase awareness, adoption, and engagement.
What you'll do
- Shape product strategies, positioning, and narratives using data and audience insights with research, product, communications, and policy partners.
- Develop and execute go-to-market strategies, including success metrics, assets, and integrated launch planning.
- Partner on marketing and advertising programs, and develop strategic recommendations and action plans for complex problems.
What they ask for
- 5+ years of experience in consumer or product marketing.
- Direct product marketing experience, partnering closely with product teams; experience developing consumer GTM strategies based on consumer insights.
- Experience with consumer-facing product launches and campaigns, and analytically rigorous online and offline marketing campaigns.
- Bachelor's Degree in Business, Marketing or Creative discipline, or equivalent practical experience; experience integrating AI tools into workflows and implementing responsible AI practices.
Nice to have
- Internet or technology industry experience.
- MBA; ongoing AI skill development, such as prompt/context engineering or agent orchestration.
Pay
$130,000/year to $188,000/year (base salary)
AI focus
Use AI tools to optimize or redesign workflows and achieve measurable impact; apply responsible and ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews. Ongoing AI skill development is also listed.
Model-written summary · the original posting is authoritative