Meta
Global Head of Marketing, Instagram-Creators-Threads
$296K–$356K
New York, NY +1 · Director · Full-time · Posted Jun 8, 2026
- Location
- New York, NY
San Francisco, CA - Experience
- 12+ years in the stated marketing fields; 10+ years in team leadership, cross-functional team leadership, or team management.
- Education
- Bachelor's Degree
About the job
Leads global brand strategy, marketing, go-to-market execution, creator marketing, and AI integration across Instagram, Threads, and Creator Marketing.
What you'll do
- Set portfolio strategy, brand positioning, audience growth plans, and resource allocation across products.
- Lead integrated global campaigns and scale creator marketing, using measurement and data to guide investment and demonstrate results.
- Build and lead a multidisciplinary marketing organization, partner across functions, and integrate AI into team workflows.
What they ask for
- 12+ years of experience in brand marketing, product marketing, consumer products, and/or brand management, with brands and at companies with global scale.
- 10+ years of experience with team leadership, cross-functional team leadership, or team management.
- Demonstrated experience managing multi-product or multi-brand portfolios, developing global strategy, and delivering data-supported international marketing campaigns.
- Experience building measurement frameworks and brand health metrics; leading integrated campaigns; influencing executive stakeholders; and managing significant marketing budgets.
Nice to have
- Creator-economy expertise and experience marketing with and through creators.
- Incremental experience in product marketing and growth marketing.
Pay
$296,000/year to $356,000/year USD base salary + bonus + equity
AI focus
Embed AI in marketing strategy and team workflows to improve productivity and establish an AI-first operating model.
Model-written summary · the original posting is authoritative