Meta
Marketing Insights Researcher
$138K–$188K
Menlo Park, CA +2 · Full-time · Posted Sep 30, 2026
- Location
- Menlo Park, CA
New York, NY
San Francisco, CA - Experience
- 6+ years.
About the job
Designs and leads research on brand health, campaign effectiveness, and audience perceptions, turning findings into recommendations that guide Instagram’s marketing strategy and creative decisions.
What you'll do
- Lead end-to-end primary research, including study design, fieldwork, analysis, and presentations.
- Combine survey, social listening, and third-party research findings into strategic insights and recommendations.
- Partner with marketing, creative, product, analytics, and external vendors to shape research and inform decisions.
What they ask for
- 6+ years in marketing research, consumer insights, or brand measurement, including primary quantitative and qualitative research design.
- Experience designing and analyzing brand tracking, campaign effectiveness, or audience segmentation studies.
- Experience translating research findings into strategic recommendations and managing multiple projects, vendors, and quality control.
- Experience with statistical analysis and survey tools, qualitative methods, and integrating AI tools responsibly to improve workflows.
Nice to have
- Familiarity with advertising effectiveness methods such as brand lift measurement, media mix modeling, or attribution research.
- Experience with social listening or digital audience measurement tools and research in technology, media, or digital advertising.
Pay
$138,000/year to $188,000/year USD base salary
Tools
SPSS, R
AI focus
Use AI tools to optimize or redesign workflows and achieve measurable impact; apply responsible AI practices including risk assessment, bias mitigation, and quality and accuracy reviews. Ongoing AI skill development, such as prompt/context engineering and agent orchestration, is expected.
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