Meta
Product Communications Manager, Threads
$119K–$171K
New York, NY · Manager · Full-time · Posted Oct 11, 2026
- Experience
- 6+ years of communications experience at a consumer technology company or agency.
- Education
- Bachelor's degree in Communications, Journalism, English, Public Relations or similar field.
About the job
Develops and executes product and partnership communications for Threads to build awareness, shape its brand narrative, and tell creator and consumer stories.
What you'll do
- Collaborate with Product and Marketing on go-to-market communications and product messaging.
- Execute earned-media and content-first communications campaigns for consumers and creators, including launches and ongoing storytelling in priority markets.
- Create communications materials such as blog and social posts, plans, statements, and executive briefing materials.
What they ask for
- 6+ years of communications experience at a consumer technology company or agency.
- Bachelor's degree in Communications, Journalism, English, Public Relations, or a similar field.
- Experience translating product concepts for non-expert audiences and creating messaging with cross-functional partners.
- Experience developing crisis or issues communications frameworks and preparing executives for media engagements.
Nice to have
- Experience leading communications for social media platforms, messaging products, or consumer applications at scale.
- Experience working with creator or public figure partnerships.
Pay
$119,000/year to $171,000/year (base salary)
AI focus
Develop AI skills, including prompt/context engineering or agent orchestration; integrate AI tools to improve workflows and measurable outcomes; and apply responsible AI practices such as risk assessment, bias mitigation, and quality and accuracy reviews.
Model-written summary · the original posting is authoritative