Meta
Product Designer, Content Foundations - Instagram Design Systems
$170K–$236K
New York, NY · Full-time · Posted Oct 8, 2026
- Experience
- 8+ years of content design, product design, or UX writing experience.
- Education
- Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field.
About the job
Own Instagram’s content design standards and AI-enabled workflows to keep content quality consistent across products and teams.
What you'll do
- Define and maintain Instagram’s voice, tone, naming, terminology, information architecture, and reusable content patterns.
- Keep human-facing and AI-readable standards aligned; build quality criteria, benchmarks, and evaluation workflows for AI-generated content.
- Educate and support teams in applying content standards and skills within design workflows.
What they ask for
- Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field.
- 8+ years of content design, product design, or UX writing experience, with organization-level systems impact.
- Experience owning product voice and tone at scale, including naming, terminology, and information architecture.
- Demonstrated experience with AI-powered products or workflows, responsible AI practices, content-quality measurement, and adoption of standards beyond one’s team.
Nice to have
- Portfolio demonstrating systems-level content standards and their adoption.
- Background building organizational enablement, such as curriculum, templates, or onboarding.
Pay
$170,000/year to $236,000/year USD base salary; bonus and equity amounts not stated
AI focus
Develop AI-generated design workflows, AI-readable standards, agents, evaluation rubrics, golden sets, and quality reviews; integrate AI tools and apply responsible AI practices.
Model-written summary · the original posting is authoritative