Meta
Product Designer, Instagram
$201K–$278K
New York, NY +1 · Full-time · Posted Oct 21, 2026
- Location
- New York, NY
San Francisco, CA - Experience
- 10+ years in product design.
About the job
Designs and leads product experiences for Instagram’s Home Brand Studio, shaping video discovery and viewing experiences and brand-building moments at scale.
What you'll do
- Define product design strategy and create end-to-end concepts and experiences for large audiences.
- Lead design prioritization, execution, cross-functional alignment, and communication of product direction.
- Set design quality standards and mentor designers while improving experiences through feedback and iteration.
What they ask for
- 10+ years in product design, including leading design for large-scale consumer products.
- Experience designing video consumption experiences, including discovery, playback, viewer experience, and engagement loops.
- Ability to align cross-functional teams and drive decisions at director and VP level; experience leading and growing designers.
- Experience with responsible, ethical AI practices and integrating AI tools to improve workflows and measurable outcomes.
Nice to have
- Long-form or short-form video design experience is strongly preferred.
- High-fidelity motion prototyping experience is an advantage.
Pay
USD $201,000/year to $278,000/year base salary; bonus and equity are also stated, with no amounts specified.
Tools
AI, ML
AI focus
Apply responsible, ethical AI practices; integrate AI tools to improve workflows and measurable impact; continue developing AI skills, including prompt/context engineering and agent orchestration.
Model-written summary · the original posting is authoritative