Meta
Product Marketing Lead, Social and AI, Facebook
$190K–$258K
Los Angeles, CA +3 · Full-time · Posted Oct 13, 2026
- Location
- Los Angeles, CA
Menlo Park, CA
New York, NY
San Francisco, CA - Experience
- 12+ years of full-time Product Marketing experience; no alternatives stated.
- Education
- BA/BS degree in a relevant field (e.g., Marketing, Business, Communications, or related field).
About the job
Leads Facebook product marketing across audience insights, product strategy, positioning, and go-to-market campaigns to increase awareness, adoption, and engagement.
What you'll do
- Shape product strategies, positioning, and narratives using data and audience insights.
- Develop and execute integrated go-to-market plans with cross-functional partners.
- Lead outbound marketing strategies and campaigns, and present recommendations to leadership.
What they ask for
- BA/BS degree in a relevant field.
- 12+ years of full-time Product Marketing experience, partnering closely with Product teams.
- Experience developing insight-based go-to-market strategies and consumer product launches or campaigns.
- Experience with consumer-facing AI products and integrating AI tools into workflows.
Nice to have
- MBA degree.
- Experience marketing products to 100M+ users and repositioning mature products.
Pay
$190,000/year to $258,000/year (base salary) + bonus + equity; bonus and equity amounts are not stated.
AI focus
Requires understanding or active use of consumer AI products, integrating AI tools to improve workflows, ongoing AI skill development, and applying responsible AI practices.
Model-written summary · the original posting is authoritative