Meta
Product Marketing Manager, Growth & Market Expansion
$130K–$188K
Los Angeles, CA +3 · Manager · Full-time · Posted Sep 7, 2026
- Location
- Los Angeles, CA
Seattle, WA
Burlingame, CA
New York, NY - Experience
- 7+ years in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries.
- Education
- B.A./B.S. degree in marketing, business, or a related field; an MBA is a plus.
About the job
Leads global market expansion and go-to-market strategy for Meta’s wearables portfolio, from prioritizing new markets and launching products to accelerating growth after launch.
What you'll do
- Set market expansion priorities and lead launch strategy and execution across EMEA, APAC, and LATAM.
- Coordinate global teams and use research and performance data to guide launch decisions and optimize acquisition, engagement, retention, and advocacy.
- Define success metrics and communicate expansion plans and results to stakeholders and leadership.
What they ask for
- Track record launching products in international markets and navigating regulatory, cultural, and channel complexities.
- Experience using customer research, data, and market insights to shape positioning, go-to-market strategy, and business decisions.
- Demonstrated cross-functional leadership and strong executive communication.
- B.A./B.S. in marketing, business, or a related field; an MBA is a plus.
Nice to have
- Product marketing experience with consumer hardware, software, or connected devices in international markets.
- Domain knowledge in AR/VR, wearable devices, smart glasses, mobile devices, and/or hardware/software platforms.
Pay
$130,000/year to $188,000/year USD base salary
AI focus
Integrate AI tools to optimize or redesign workflows and deliver measurable impact; continue developing AI skills, including prompt/context engineering and agent orchestration, and apply responsible AI practices.
Model-written summary · the original posting is authoritative