Senior Brand Designer, Meta Ads

What you'll do

• Coordinate with Meta’s central brand teams and incorporate brand changes into the Ads design system.
• Define brand expression, hierarchy, and rules across Ads Manager, related tools, and multiple AI product brands.
• Create design-system guidance and assets—including tokens, theming, icons, and AI evaluation criteria—and coordinate implementation across teams.

What they ask for

• 6+ years of experience in brand, visual, or product design.
• Portfolio showing brand systems applied in digital products and experience translating brand guidelines into design-system rules or components.
• Experience leading cross-team work and aligning senior stakeholders on visual direction.
• Proficiency in Figma; hands-on use of AI tools in design work; and experience implementing responsible, ethical AI practices.

Nice to have

• Motion design experience (After Effects, Lottie).
• Experience with enterprise, B2B, or other complex product surfaces.

Pay

$149,000/year to $209,000/year (base salary)

Tools

Figma, After Effects, Lottie

AI focus

Integrate AI tools into design workflows; define guidance and evaluation criteria for AI design tools; establish brand rules for AI product brands and AI-generated experiences; apply responsible AI practices; and develop AI skills such as prompt/context engineering and agent orchestration.