Meta
Strategic Activations Lead, Business Development
$193K–$269K
Menlo Park, CA +3 · Full-time · Posted Sep 2, 2026
- Location
- Menlo Park, CA
Washington, DC
New York, NY
San Francisco, CA - Experience
- 10+ years; no alternatives stated.
- Education
- Bachelor's degree (or equivalent practical experience).
About the job
Leads end-to-end field activations and product demonstrations that bring Meta’s wearables, AI, and family-of-apps strategy to partners, executives, talent, and other influential audiences.
What you'll do
- Plan and execute glasses seeding and wearables activations, from large events to individual partner meetings.
- Deliver executive narratives and live product demos; train colleagues on glasses onboarding.
- Coordinate activation resources and onsite operations, including staffing, inventory, device provisioning, logistics, contingency planning, and follow-up.
What they ask for
- 10+ years of experience in partnerships, experiential marketing, event production, field marketing, or related fields.
- Experience leading live activations end-to-end, including onsite ownership under tight timelines and changing priorities.
- Experience influencing and executing with cross-functional stakeholders, and presenting or demoing to senior executives, high-profile talent, or major officials.
- Bachelor's degree (or equivalent practical experience); ability and willingness to travel approximately 50%, including evenings, weekends, and international trips.
Nice to have
- Experience executing hardware or product-seeding programs with external partners; multi-market or international activations; or working with policymakers, institutional partners, or VIP talent.
- Experience using AI tools to improve workflows and execution, applying responsible AI practices, and developing AI skills.
Pay
$193,000/year to $269,000/year (base salary)
AI focus
Use AI tools to streamline or redesign workflows and improve execution quality; apply responsible, ethical AI practices and continue developing AI skills.
Model-written summary · the original posting is authoritative