Drimva

Meta

Strategic Activations Lead, Business Development

$193K–$269K

Menlo Park, CA +3 · Full-time · Posted Sep 2, 2026

Location
Menlo Park, CA
Washington, DC
New York, NY
San Francisco, CA
Experience
10+ years; no alternatives stated.
Education
Bachelor's degree (or equivalent practical experience).

About the job

Leads end-to-end field activations and product demonstrations that bring Meta’s wearables, AI, and family-of-apps strategy to partners, executives, talent, and other influential audiences.

What you'll do

  • Plan and execute glasses seeding and wearables activations, from large events to individual partner meetings.
  • Deliver executive narratives and live product demos; train colleagues on glasses onboarding.
  • Coordinate activation resources and onsite operations, including staffing, inventory, device provisioning, logistics, contingency planning, and follow-up.

What they ask for

  • 10+ years of experience in partnerships, experiential marketing, event production, field marketing, or related fields.
  • Experience leading live activations end-to-end, including onsite ownership under tight timelines and changing priorities.
  • Experience influencing and executing with cross-functional stakeholders, and presenting or demoing to senior executives, high-profile talent, or major officials.
  • Bachelor's degree (or equivalent practical experience); ability and willingness to travel approximately 50%, including evenings, weekends, and international trips.

Nice to have

  • Experience executing hardware or product-seeding programs with external partners; multi-market or international activations; or working with policymakers, institutional partners, or VIP talent.
  • Experience using AI tools to improve workflows and execution, applying responsible AI practices, and developing AI skills.

Pay

$193,000/year to $269,000/year (base salary)

AI focus

Use AI tools to streamline or redesign workflows and improve execution quality; apply responsible, ethical AI practices and continue developing AI skills.

Model-written summary · the original posting is authoritative

First seen Oct 15, 2026 · Last verified Nov 5, 2026 (UTC)