Microsoft
Marketing Measurement & Strategy Lead
$131K–$272K
Redmond, WA +6 · On-site · Full-time · Posted Oct 14, 2026
- Location
- Redmond, WA
Mountain View, CA
San Francisco, CA
New York, NY
Chicago, IL
Los Angeles, CA
Atlanta, GA - Experience
- Required: 10+ years of related experience with a Bachelor's Degree, or equivalent experience. Preferred: 8+ years with a Master's Degree, 12+ years with a Bachelor's Degree, or equivalent experience. Additional experience thresholds are specified for measurement, framework ownership, change management, dashboards, privacy-first measurement, and marketing data and AI platforms.
- Education
- Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field, or equivalent experience.
About the job
Owns Microsoft Advertising Marketing’s measurement strategy, KPI framework, analytics dashboards, and rollout across marketing teams to inform business and investment decisions.
What you'll do
- Define and maintain consistent measurement standards, KPIs, attribution, incrementality testing, and media mix modeling across marketing teams.
- Lead cross-functional adoption and governance of measurement systems, partnering with Marketing, Marketing Science, Sales, Finance, Product, and Engineering.
- Own marketing KPI and coupon-performance dashboards and turn findings into recommendations for leadership.
What they ask for
- Bachelor's Degree in Business, Marketing, Communications, Finance, Engineering, or related field AND 10+ years of marketing operations, program management, project management, or related experience OR equivalent experience.
- 7+ years of hands-on marketing measurement experience, including attribution models, incrementality testing, and/or Media Mix Modeling (MMM) at scale.
- 5+ years defining and operationalizing measurement frameworks and KPI structures across multiple marketing teams.
- 5+ years owning marketing analytics dashboards and reporting using business intelligence tools such as Power BI, Tableau, or Looker.
Nice to have
- Master's Degree in a related field AND 8+ years of related experience, or Bachelor's Degree in a related field AND 12+ years of related experience, or equivalent experience.
- Experience measuring promotional and incentive programs; partnering with Finance; privacy-first measurement; and modern marketing data and AI platforms.
Pay
USD $130,900 - $251,900 per year base salary; USD $165,600 - $272,300 per year base salary
Tools
Power BI, Tableau, Looker, Media Mix Modeling (MMM)
AI focus
Work with emerging AI-driven measurement or optimization solutions and evolve the framework as AI-driven measurement capabilities change.
Model-written summary · the original posting is authoritative