Mixpanel
Digital Adoption & Lifecycle Manager (Customer Success)
Remote, US +1 · Remote · Manager · Full-time · Posted Oct 9, 2026
- Location
- Remote, US
San Francisco, CA, United States
About the job
Build and optimize behavior-triggered lifecycle communications that drive customer adoption, retention, and expansion, while helping shape AI-agent-enabled customer success programs.
What you'll do
- Develop and run lifecycle programs across onboarding, adoption, retention, and expansion, including segmentation, messaging, campaign setup, measurement, and experimentation.
- Coordinate with Marketing, Product, and customer-facing teams to deliver relevant digital communications and support product adoption.
- Pilot AI-agent approaches to customer success and identify opportunities to improve data, tools, and processes.
What they ask for
- Experience in customer lifecycle communications, ideally in B2B SaaS, focused on post-sale adoption, retention, and expansion.
- Hands-on experience with lifecycle or marketing automation platforms and fluency with product analytics; able to build campaigns and analyze data independently.
- Strong writing, segmentation, experimentation, and cross-functional collaboration skills; comfortable with ambiguity and outcome-based measurement.
- Actively experimenting with agentic customer success and able to explain where AI agents can help or risk customer trust.
Nice to have
- Experience launching a scaled or digital customer success program, particularly for self-serve customers.
- Experience with in-product messaging, lifecycle orchestration, or deploying an AI agent in a customer-facing workflow.
Tools
Customer.io, HubSpot, Statisfy, Braze, Iterable, Mixpanel, Gainsight, Totango
AI focus
Pilot AI agents that personalize touchpoints, surface next actions, or handle customer interactions; develop judgment on what to automate versus keep human. The role also uses AI for copy, campaign analysis, research, and segmentation.
Model-written summary · the original posting is authoritative