Modern Life
Director of Growth Marketing
$200K–$240K
New York, NY (4 days/week in office) · On-site · Director · Full-time · Posted Jun 4, 2026
- Experience
- 7+ years in performance or growth marketing, including at least 3+ years owning paid acquisition and growth strategy.
About the job
Owns Modern Life’s growth marketing engine to acquire and activate insurance advisors, turning marketing spend into pipeline and revenue.
What you'll do
- Lead performance marketing strategy, channel mix, budgets, creative, and execution across paid and emerging channels.
- Build experimentation, lifecycle marketing, product positioning, and an AI-enabled growth stack; measure funnel performance and report results.
- Partner with sales, product, and brokerage teams to improve advisor acquisition and activation, and establish the foundation for future marketing hires.
What they ask for
- 7+ years in performance or growth marketing at B2B tech-enabled distribution, fintech, or vertical SaaS companies, including 3+ years owning paid acquisition and growth strategy.
- Experience scaling a growth function and actively using AI in marketing workflows.
- Product marketing skills, including positioning products and leading launches.
- Strength across several performance channels, with attribution, cohort analysis, and strong writing skills.
Nice to have
- Experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences.
- SQL skills.
Pay
USD 200,000–240,000 base salary; USD 200,000–240,000 (per-year-salary)
Tools
LinkedIn, Google, Meta, programmatic, SEO, SQL
AI focus
Build and operate AI-enabled agentic workflows, content pipelines, attribution, and reporting; use AI to write, test, optimize, segment, personalize, and analyze marketing.
Model-written summary · the original posting is authoritative