Social Creative Lead

What you'll do

• Create and publish social-first still and motion content, applying and evolving the editorial toolbox.
• Draft captions and copy, and collaborate with Marketing on strategy and the editorial calendar.
• Direct freelance videographers and other partners on location; monitor platform and algorithm shifts and recommend changes.

What they ask for

• Portfolio showing self-shot, edited, and published still and motion social work at a steady cadence.
• Evidence of leading creative work end to end and stating its outcomes, plus working within and challenging an editorial or design system.
• Platform judgment and current trend awareness for Instagram, TikTok, and LinkedIn; ability to work autonomously without sign-off across a six-hour time difference.
• US-based and able to travel for one to two weeks on location; able to leverage AI appropriately with human quality and tone checks.

Nice to have

• Experience directing a videographer, agency, or freelancers.
• Background in direct-to-consumer, health, tech, or consumer goods; experience building a social framework or content design system, or supporting a location launch.

Tools

Instagram, TikTok, LinkedIn

AI focus

Use AI when appropriate to speed up ideation, tagging, rough cuts, and caption drafts, with a person checking quality and tone. AI must not decide what is published or be used for anything involving members’ health information or sign-off.