Head of Growth & Go-to-Market

What you'll do

• Define growth strategy and experimentation, measuring marketplace outcomes; own performance marketing and creative testing.
• Build programmatic SEO using proprietary local data and lead measurement and improvement of AI-search visibility.
• Lead lifecycle marketing, public brand launch, and growth-team development.

What they ask for

• 8+ years in growth or marketing, including several years owning an organic acquisition channel end to end.
• Built and operated a large programmatic SEO program on genuine per-location or per-entity data, with performance through recent major search updates.
• Used generative AI in production for content or page assembly, with clear editorial controls and quality gates; measured and improved AI-search visibility for at least one property.
• Managed a seven-figure annual performance-marketing budget on native or social feed inventory, including creative testing at volume; managed direct reports or a cross-functional pod.

Nice to have

• Experience in home services, local services, or another regulated lead-generation category; two-sided marketplace growth.
• Led a consumer brand launch end to end; working SQL and hands-on experiment design and analysis.

Pay

$180,000 — $340,000 USD (base salary)

Tools

SQL, ChatGPT, Gemini, Perplexity, Google AI answers

AI focus

Use generative AI in production for content or page assembly, and improve how content is discovered, retrieved, and cited by AI assistants.