NewsBreak
Head of User Acquisition, Short Drama
$150K–$200K
Mountain View, California, United States · Director · Full-time · Posted Oct 15, 2026
- Experience
- 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month.
About the job
Own paid user acquisition for ReelBee, scaling campaigns and turning advertising spend into paying users efficiently.
What you'll do
- Manage campaigns across Meta, TikTok, and Google; optimize new-user volume, CPI, and D7 ROAS.
- Run title-level tests and direct creative testing with editors and content partners.
- Build cohort ROAS and LTV/CAC dashboards, maintain attribution and privacy configurations, and report performance.
What they ask for
- 4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month.
- Verifiable results in account scale, CPI, and ROAS, supported by data.
- Expertise in Meta and TikTok Ads; familiarity with Google App Campaigns.
- Fluency with MMPs, SKAN, event postbacks, and attribution; professional fluency in English and Mandarin.
Nice to have
- User acquisition experience for short-drama, web-fiction, gaming, or subscription apps.
- Experience at a short-drama or web-fiction app; title-level scaling decisions; or managing an agency or small UA team.
Pay
$150,000 — $200,000 USD annual base salary
Tools
Meta, TikTok, Google, AppsFlyer, Adjust, SKAN
Model-written summary · the original posting is authoritative