Senior Product Manager, Local Ads and Monetization

What you'll do

• Develop local advertising products, formats, pricing, and monetization models; improve consumer discovery and the path from discovery to action.
• Define advertiser outcome measurement and improve campaign reporting, onboarding, targeting, performance, retention, and repeat spending.
• Lead product execution and experimentation with cross-functional teams, including launching AI capabilities for local discovery and campaign management.

What they ask for

• 6+ years of product management experience, including 3+ years building advertising or monetization products for local businesses or local services.
• Record of shipping and scaling products with measurable impact on advertising revenue, advertiser retention, or customer acquisition performance.
• Deep understanding of local advertiser economics and practical knowledge of performance advertising, targeting, optimization, pricing, conversion tracking, and online/offline measurement.
• Strong analytical skills and proficiency in SQL; experience working directly with local businesses, service providers, or advertisers.

Nice to have

• Experience in local service categories such as home improvement, health and wellness, or professional services; or serving small businesses, agencies, franchises, or multi-location businesses.
• Experience launching AI products or connecting advertising products with CRM, booking, commerce, and offline conversion systems.

Pay

$175,000 — $215,000 USD annual base salary

Tools

SQL

AI focus

Identify and launch AI capabilities for local discovery, personalized business recommendations, and easier campaign creation and management; adapt shared AI media-buying and account-management capabilities to local advertisers.