Principal Product Manager – Agentic Media Measurement

What you'll do

• Lead product direction for MMM, MTA, incrementality testing, and cross-channel measurement.
• Work with data science and customers to shape rigorous modeling approaches and turn workflows and feedback into product requirements.
• Own product delivery and iteration, including prototyping, KPI tracking, go-to-market collaboration, and cross-functional execution.

What they ask for

• 5–8 years of hands-on experience in marketing measurement, analytics, or marketing science, including direct work with MMM, MTA, incrementality testing, or media effectiveness methodologies.
• 5+ years of product management experience, including 2+ years building measurement, analytics, or AI/ML products at scale.
• Understanding of statistical modeling, including Bayesian methods, causal inference, regression, and time-series analysis.
• Experience with multi-channel media environments and practical measurement challenges such as data gaps, attribution bias, privacy-related signal loss, and walled garden limitations.

Nice to have

• Experience with agency measurement teams, brand analytics groups, or marketing science consultancies.
• Passion for marketing science, media analytics, and the adtech/martech ecosystem.

Pay

$180,000-$230,000 USD base salary

Tools

MMM, MTA, Bayesian MMM, causal inference, PCMCI+, adstock modeling, Agile

AI focus

Builds agentic measurement capabilities using AI/ML and causal techniques, connecting measurement insights to autonomous media optimization.