Nextdoor
Product Marketing Lead
$180K–$220K
Los Angeles, CA +2 · Full-time · Posted Oct 19, 2026
- Location
- Los Angeles, CA
US CA Los Angeles
San Francisco, California, United States - Experience
- 5+ years in product marketing or growth marketing.
About the job
Own SMB product marketing strategy at Nextdoor, using customer insights to shape positioning, launches, and low-cost growth programs that increase small-business adoption and advertising.
What you'll do
- Develop SMB positioning and messaging, lead product launches, and represent small-business customers in product decisions.
- Identify growth opportunities, run and evaluate experiments, and turn successful approaches into repeatable programs.
- Use customer, competitive, and performance insights to influence the product roadmap and align cross-functional partners on priorities.
What they ask for
- 5+ years in product marketing or growth marketing.
- Deep, demonstrated understanding of small-business owners and what motivates them to engage and advertise.
- Track record of growing adoption or revenue with little or no paid spend.
- Strong product marketing foundations, analytical rigor, AI fluency, strategic ownership, and exceptional written and verbal communication.
Nice to have
- Experience with advertising solutions, local or marketplace platforms, or community-led growth.
- Experience running or working closely with a small business, side project, or 0-to-1 launch.
Pay
USD $180,000-220,000 annualized starting salary (base salary)
AI focus
Use AI daily to synthesize customer signals, prototype messaging and campaigns, analyze data, and build repeatable workflows; share effective practices and check AI-generated work quality.
Model-written summary · the original posting is authoritative