Nextdoor
Product Marketing Lead
$180K–$220K
San Francisco, CA +2 · Full-time · Posted Oct 19, 2026
- Location
- San Francisco, CA
US CA Los Angeles
San Francisco, California, United States - Experience
- 5+ years in product marketing or growth marketing.
About the job
Own SMB product marketing strategy at Nextdoor, using customer insight to position and launch products and grow small-business adoption and advertising.
What you'll do
- Develop SMB positioning and messaging, lead launches, and serve as the small-business product expert.
- Find and run low- or no-cost growth experiments, measure results, and turn successful approaches into repeatable growth.
- Use customer, market, and performance insights to influence the product roadmap and align cross-functional teams on priorities.
What they ask for
- 5+ years in product marketing or growth marketing.
- Demonstrated understanding of small-business owners and what motivates engagement, presence-building, and advertising spend.
- Track record of growing adoption or revenue with little or no paid spend.
- Strong positioning, messaging, writing, analytical, AI, communication, and cross-functional collaboration skills.
Nice to have
- Experience running or working closely with a small business, side project, or 0-to-1 launch.
- Experience with advertising solutions, local or marketplace platforms, or community-led growth.
Pay
$180,000-220,000 USD annualized base salary
AI focus
Use AI daily to synthesize customer signals, prototype messaging and campaigns, analyze data, and build reusable workflows; share effective practices and check AI-generated work quality.
Model-written summary · the original posting is authoritative