Nourish
(Sr.) Lead, Lifecycle Marketing
New York, NY OR San Francisco, CA +1 · Senior · Full-time · Posted Jul 31, 2026
- Location
- New York, NY OR San Francisco, CA
New York, New York, United States - Experience
- 3–7 years; lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function.
About the job
Build and lead Nourish’s lifecycle marketing programs to improve patient conversion, engagement, retention, and reactivation through measurable, personalized campaigns and experiments.
What you'll do
- Own lifecycle strategy, roadmap, and execution for key patient moments, including early engagement and reactivation.
- Design and run A/B tests, build experiment roadmaps and dashboards, and translate data insights into action.
- Develop segmented, personalized campaigns across email, SMS, push, and product touch points in partnership with Product, Data, Engineering, and Creative.
What they ask for
- 3–7 years of experience in lifecycle marketing, growth marketing, S&O, consulting, or a related high-impact function.
- Experience owning lifecycle programs that drove measurable business outcomes.
- Data fluency and rigorous experimentation skills, including driving analysis from insight to action.
- Experience launching programs from scratch and driving work through ambiguity.
Nice to have
- Experience at a fast-growing tech or healthcare startup.
- Hands-on expertise with Customer.io or similar ESPs (Braze, Iterable).
Tools
Customer.io, Braze, Iterable
Model-written summary · the original posting is authoritative