Nova Talent
Director of Growth Marketing
New York +1 · Director · Full-time · Posted Oct 26, 2026
- Location
- New York
Miami, FL - Experience
- 10+ years in demand generation, with at least 3 years in B2B growth marketing.
About the job
Leads demand generation, paid media, marketing operations, and events to build measurable pipeline growth for a banking AI company.
What you'll do
- Partner with the CMO on growth strategy, planning, budget allocation, targets, and channel KPIs.
- Run demand generation and account-based marketing programs; own funnel measurement, attribution, lead routing, and the Martech stack.
- Set event strategy and measurement, lead the Marketing Events Manager, and oversee the annual client conference.
What they ask for
- 10+ years in demand generation, including at least 3 years in B2B growth marketing.
- Track record building a demand engine at an early-stage or high-growth company; ideally serving financial institutions, fintech, or regulated enterprise buyers.
- Hands-on fluency with marketing automation, CRM, attribution, and paid channels.
- Experience setting event strategy and evaluating sponsorship, tradeshow, and field-program returns.
Nice to have
- Banking, credit union, or financial services marketing experience; familiarity with the community and regional bank conference circuit.
- Experience implementing a marketing automation platform from scratch.
Tools
LinkedIn, YouTube
Model-written summary · the original posting is authoritative