Novartis
AD, Digital Marketing Optimization
$153K–$283K
East Hanover · Full-time · Posted Sep 24, 2026
- Experience
- Minimum 7 years' experience using data & analytics to support business decisions.
- Education
- A minimum of a BA/BS degree is required.
About the job
Leads measurement and ongoing optimization of Novartis’s in-market digital marketing experiences, using analytics and experimentation to improve promotional effectiveness and business outcomes.
What you'll do
- Develop measurement plans and KPI dashboards for media, creative, CRM, websites, and digital health solutions; design and conduct A/B tests and other experiments.
- Standardize in-market optimization across brands, collaborate with Marketing Strategy and Customer Experience teams, and assess digital analytics innovations.
- Coach team members and direct agency partners to deliver high-quality work on time.
What they ask for
- BA/BS degree.
- At least 7 years of experience using data and analytics to support business decisions.
- Deep knowledge of the digital media buying ecosystem, including programmatic, search, and social; hands-on web analytics experience, including A/B testing.
- Understanding of database structures and data wrangling, cleansing, and manipulation.
Pay
$152,600.00 and $283,400.00 a year (base salary)
Tools
Google, Adobe
Model-written summary · the original posting is authoritative