Nubank
Senior Marketing Manager - US Product
Miami · Hybrid · Manager · Full-time · Posted Oct 14, 2026
- Experience
- 8–10+ years; product marketing or very similar roles, including senior PMM/PMM lead experience on high-impact launches.
About the job
Leads US product marketing strategy and execution, shaping positioning, launches, customer communications, and experiments to grow product awareness, engagement, and adoption.
What you'll do
- Own product positioning, segmentation, value proposition, and end-to-end go-to-market plans for major launches.
- Develop integrated acquisition and lifecycle programs across channels, and coordinate with Product, Growth, Analytics, Legal/Compliance, and Ops.
- Set launch metrics, design experiments, analyze results, and use customer and market insights to inform messaging and product roadmaps.
What they ask for
- 8–10+ years in product marketing or similar roles at consumer tech or fintech companies, including senior PMM/PMM lead experience on high-impact launches.
- Track record owning end-to-end product or major feature launches with quantified business impact.
- Comfort with data, dashboards, self-serve tools, and basic analysis.
- Hands-on experience using AI tools in day-to-day work; based in Miami or willing to relocate, with a hybrid in-office schedule.
Nice to have
- Experience across growth, brand, lifecycle, or paid marketing and with senior cross-functional stakeholders.
- Experience in regulated environments, partnering with Legal/Compliance/Risk on consumer communications.
Tools
AI tools, A/B, multivariate, holdouts, in-app, email, push, SMS
AI focus
Use AI daily for writing, research, analysis, and workflow automation; the company also uses AI-enabled tools for interview transcription and analysis, but not to make final hiring decisions.
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