Nubank
Senior Media Specialist
Miami · Hybrid · Senior · Full-time · Posted Aug 26, 2026
- Experience
- 6–9 years in paid media or performance marketing.
About the job
Build and lead Nu’s US paid media strategy, campaigns, and measurement infrastructure to grow efficiently across digital and offline channels.
What you'll do
- Plan, execute, optimize, and measure full-funnel campaigns, using tests to improve audience reach and performance.
- Build US media foundations, including platform accounts, tracking, tagging, reporting, and ROI/ROAS measurement models.
- Coordinate with marketing, analytics, finance, agencies, and media platforms on strategy, budget allocation, and campaign results.
What they ask for
- 6–9 years in paid media or performance marketing, including hands-on ownership of multi-channel campaigns at national and regional/local levels.
- Deep hands-on experience with digital platforms and offline channels, and fluency in ROI, ROAS, CPA, and other core media metrics.
- Experience planning and executing US media at national, regional, and state/city levels.
- Fluent or native English; proven experience managing external agencies and working directly with media platforms.
Nice to have
- Background in tech, e-commerce, mobile app, or financial services; mobile app campaign and measurement experience is particularly relevant.
- Portuguese and/or Spanish.
Tools
Google, Meta, TikTok, programmatic/DSPs, AppsFlyer, Adjust, TV, OOH
AI focus
Use AI tools to improve targeting, creative testing, or media efficiency, evaluating initiatives by ROI, effort, and risk. AI-enabled tools may also support recruitment transcription and analysis, but humans make final hiring decisions.
Model-written summary · the original posting is authoritative