Okta
Global Paid Search Marketing Manager
$132K–$182K
Bellevue, Washington +5 · Manager · Full-time · Posted Aug 4, 2026
- Location
- Bellevue, Washington
Chicago, Illinois
Toronto, Ontario, Canada
Bellevue, WA, United States
Chicago, Illinois, United States
Toronto, ON, Canada - Experience
- 3–5 years of hands-on experience managing enterprise-level, full-funnel paid search campaigns, media planning, and advanced measurement.
- Education
- BA or BS in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
About the job
Own and evolve Okta’s global paid search program, using AI-driven bidding, rigorous testing, and integrated data to optimize campaigns for pipeline and revenue.
What you'll do
- Develop and optimize paid search strategies and Value-Based Bidding across Google Ads and Bing Ads.
- Design statistically sound campaign experiments and provide funnel-wide, executive-ready performance reporting.
- Integrate CRM and marketing automation data for offline conversion tracking, and improve account hygiene and operational efficiency.
What they ask for
- Experience implementing and optimizing Value-Based Bidding and offline conversion feedback loops.
- Practical experience with AI-driven search features, automated bidding, and predictive analytics tools.
- Expertise in Google Ads, Bing Ads, Salesforce, Marketo/Eloqua, and advanced web analytics platforms.
- Strong analytical, project management, and communication skills; ability to use statistical significance models.
Nice to have
- Prior experience in B2B SaaS marketing.
Pay
$132,000—$181,500 USD annual base salary; $114,000—$157,300 CAD annual base salary
Tools
Google Ads, Bing Ads, Salesforce, Marketo, Eloqua, Google Analytics, GTM
AI focus
Use AI-driven search strategies and platform features, including automated bidding, predictive analytics, and AI-powered ad assets and campaign types, to optimize for high-value pipeline and revenue.
Model-written summary · the original posting is authoritative