Okta
Marketing Analytics Manager
$132K–$182K
Bellevue, Washington +2 · Manager · Full-time · Posted Sep 15, 2026
- Location
- Bellevue, Washington
Chicago, Illinois
United States - Experience
- 8+ years overall; 4+ years each in marketing analytics, paid media analytics, and web analytics.
About the job
Owns marketing measurement and analytics across channels, turning campaign and funnel data into insights, forecasts, and recommendations for marketing strategy and budget decisions.
What you'll do
- Lead attribution, full-funnel measurement, paid media analysis, and marketing experiments.
- Build Tableau dashboards, forecasts, and scenario models; communicate performance insights to marketing leaders.
- Partner with marketing and data teams on performance reporting, data quality, AI/ML capabilities, and analytics best practices.
What they ask for
- 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
- 4+ years in marketing analytics covering campaign performance, demand generation, field marketing, and ABM measurement.
- 4+ years in paid media analytics across ad platforms, web analytics, and Salesforce; 4+ years in web analytics focused on demand generation, engagement, and intent modeling.
- Expert-level Tableau, Salesforce, Snowflake, and Excel; expertise in attribution, statistical analysis, A/B testing, and experimental design.
Nice to have
- AI/ML experience, Google Analytics (GA4) or Adobe Analytics, FiveTran Ad schemas, SQL, Python, R, or similar tools; growth marketing, privacy-first measurement, DSPs, or programmatic advertising experience.
- Advanced degree in MBA, Analytics, Economics, or a related field.
Pay
$132,000 — $182,000 USD (annual base salary)
Tools
Tableau, Salesforce, Snowflake, Excel, Google Analytics (GA4), Adobe Analytics, FiveTran, SQL
AI focus
Implement AI/ML capabilities for predictive modeling and automated insights; AI/ML experience in predictive modeling, propensity scoring, and marketing mix modeling is a bonus.
Model-written summary · the original posting is authoritative