Okta
Marketing Automation Manager, AI Journey
$136K–$187K
Bellevue, Washington +5 · Manager · Full-time · Posted Aug 19, 2026
- Location
- Bellevue, Washington
Chicago, Illinois
Toronto, Ontario, Canada
Bellevue, WA, United States
Chicago, Illinois, United States
Toronto, ON, Canada - Experience
- 7+ years in B2B demand generation, revenue operations, Sales operations, xDR operations, marketing operations, growth operations, or a related GTM operations discipline.
About the job
Own the strategy, operating model, and performance optimization for AI-assisted xDR qualification, engagement, routing, and handoffs to human xDR and Sales teams.
What you'll do
- Define qualification criteria, routing rules, handoff thresholds, and governance for AI-assisted buyer engagement.
- Connect AI xDR activity to funnel and pipeline outcomes through measurement, reporting, and ongoing optimization.
- Lead cross-functional operating-model design and guide platform implementation with technical and operations teams.
What they ask for
- Experience with AI SDR or AI xDR platforms, conversational marketing, automated qualification, or agent-assisted engagement.
- Experience designing or operationalizing AI-assisted, automated, or rules-based qualification and engagement workflows in a B2B GTM environment.
- Strong understanding of Marketing, xDR, and Sales processes and their connection to opportunity creation and pipeline progression.
- Experience translating business rules into technical workflow requirements and evaluating conversion, acceptance, progression, and pipeline performance.
Nice to have
- Experience designing routing models, next-best-action frameworks, or automated Sales handoffs.
- Experience supporting enterprise B2B SaaS go-to-market motions.
Pay
$136,000 — $187,000 USD (base salary); $116,000 — $159,500 CAD (base salary)
Tools
Qualified, Outreach, Salesforce, Marketo, Common Room, Clay
AI focus
Owns AI-assisted xDR qualification, engagement, routing, human handoffs, governance, measurement, and optimization.
Model-written summary · the original posting is authoritative