Okta
Sr. Manager, Digital Product Owner
$170K–$234K
San Francisco, California +1 · Manager · Full-time · Posted Oct 29, 2026
- Location
- San Francisco, California
San Francisco, CA, United States - Experience
- 10+ years in web strategy, website management, or digital marketing.
About the job
Own Okta.com’s strategy, roadmap, performance, and user experience, improving the site’s global reach and conversion while guiding AI-driven website enhancements.
What you'll do
- Set the website strategy and roadmap; manage site structure, UX, content, and page optimization.
- Lead AI initiatives to improve website experience, conversion, and operational efficiency.
- Monitor traffic, engagement, and conversion metrics; recommend and deploy improvements with cross-functional teams.
What they ask for
- 10+ years of experience in web strategy, website management, or digital marketing.
- Proven ownership of complex B2B or multi-audience websites and experience leading large-scale web projects and cross-functional teams.
- Strong understanding of web UX, brand, SEO/GEO, performance optimization, funnel analytics, conversion optimization, and A/B testing.
- Experience working with technical teams on web roadmaps and tooling; ability to develop and defend a roadmap to executive leadership.
Nice to have
- Experience running marketing programs and channels for a developer audience.
- Experience in SaaS, Identity, or Security.
Pay
$170,000 — $234,000 USD (base salary; annual, San Francisco Bay Area)
Tools
SEO/GEO
AI focus
Develop the vision and implement AI solutions to improve the website experience, conversion, and operational efficiency; explore AI capabilities for workflow efficiencies.
Model-written summary · the original posting is authoritative