Okta
Sr. Manager, Marketing Analytics
$170K–$233K
Bellevue, Washington +2 · Manager · Full-time · Posted Aug 18, 2026
- Location
- Bellevue, Washington
Chicago, Illinois
United States - Experience
- 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS; 4+ years in marketing analytics.
About the job
Leads marketing measurement and analytics, turning data into insights that guide channel performance, strategy, and budget decisions.
What you'll do
- Own attribution modeling and full-funnel measurement, and optimize campaign ROI.
- Build Tableau dashboards, forecasts, and scenario models to support marketing decisions and budgets.
- Implement predictive AI/ML analytics, support experiments, and advise marketing leaders and junior analysts.
What they ask for
- 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
- 4+ years in marketing analytics, including campaign performance, demand gen, field marketing, and ABM measurement.
- Deep expertise in marketing attribution and multi-touch measurement; strong statistical analysis, A/B testing, and experimental design skills.
- Expert-level Tableau, Salesforce, Snowflake, and Excel; experience with martech infrastructure and data hygiene.
Nice to have
- AI/ML experience, Google Analytics (GA4) or Adobe Analytics, SQL, or Python/R.
- Growth marketing or demand gen experience; privacy-first measurement, DSPs, or programmatic advertising; advanced degree.
Pay
$170,000 — $233,000 USD annual base salary
Tools
Tableau, Salesforce, Snowflake, Excel, Google Analytics (GA4), Adobe Analytics, SQL, Python
AI focus
Implement AI/ML capabilities for predictive modeling and automated insights; bonus experience includes propensity scoring and marketing mix modeling.
Model-written summary · the original posting is authoritative