OpenAI
Growth - Lifecycle Lead (B2B)
$239K–$325K
San Francisco +2 · Hybrid · Full-time · Posted Sep 24, 2026
- Location
- San Francisco
New York City
Seattle - Experience
- 10+ years in lifecycle, CRM, retention, growth, product marketing, or marketing technology.
About the job
Leads OpenAI’s company-wide lifecycle strategy and owned-channel capability to help small and medium businesses activate, retain, and grow through coordinated messaging and product experiences.
What you'll do
- Set the lifecycle vision, roadmap, and operating model, partnering with B2B Product and Engineering to build scalable tooling and deployment workflows.
- Design and optimize evergreen journeys across email, push, and in-product messaging, from onboarding through monetization.
- Build measurement and experimentation systems and optimize the lifecycle portfolio for relevance, personalization, and incremental value.
What they ask for
- Track record building and scaling lifecycle tooling or platforms with Engineering for multiple teams, products, audiences, or markets.
- Strong technical and product fluency across event and identity models, data pipelines, APIs, segmentation, triggering, decisioning, experimentation, and deployment systems.
- Experience designing evergreen campaigns and journeys that move users toward product value and durable behavior.
- Experience creating operating models, governance, templates, and quality standards that increase organizational velocity.
Nice to have
- Global B2B experience serving self-serve small businesses, enterprises, and developers.
- Coding experience is not required.
Pay
$239K – $325K USD base salary
Tools
email, push, APIs
Model-written summary · the original posting is authoritative