OpenAI
Growth Marketing Manager, SMB Ads
$198K–$219K
San Francisco · Hybrid · Manager · Full-time · Posted Jul 8, 2026
- Experience
- 4–7 years in growth marketing, lifecycle marketing, GTM engineering, marketing operations, product growth, demand generation, or performance marketing.
About the job
Build and run growth programs and experiments that help small-business advertisers discover OpenAI’s ads platform, launch campaigns, reach first spend, and continue spending.
What you'll do
- Execute experiments across acquisition, activation, lifecycle, and early retention, including email, in-product, landing page, audience, messaging, and offer tests.
- Use AI tools to create marketing assets, automate workflows, analyze funnel data, and build growth systems.
- Partner with cross-functional teams to improve advertiser onboarding, campaign creation, measurement, and education; document experiment results.
What they ask for
- Experience shipping campaigns, experiments, automations, landing-page tests, lifecycle programs, or conversion initiatives.
- Ability to interpret funnel metrics, campaign performance, experiment results, and customer behavior.
- Fluency with AI tools for marketing execution, workflow automation, analysis, personalization, prototyping, or internal tooling.
- Strong writing and customer judgment for clear SMB-facing messaging.
Nice to have
- Experience with SMB growth, self-serve funnels, advertiser growth, PLG SaaS, marketplaces, commerce, fintech, local services, or creator tools.
- Experience with lifecycle marketing, CRM, segmentation, activation, onboarding, winback, retention, or ads platforms.
Pay
$198K – $219K (base salary)
Tools
Google Ads, Meta Ads, TikTok for Business, Amazon Ads, Reddit, Snap, SQL
AI focus
Use AI tools to prototype marketing assets, automate workflows, analyze funnel data, generate creative variations, and build internal growth systems.
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