OpenAI
Growth Marketing Manager - Web & Organic, SMB Ads
$198K–$219K
San Francisco · Hybrid · Manager · Full-time · Posted Sep 14, 2026
- Experience
- 4–7 years
About the job
Build and optimize the web and organic growth engine that helps SMB advertisers discover OpenAI’s advertising platform, sign up, and launch campaigns.
What you'll do
- Own the SMB Ads web strategy, roadmap, and experiments to increase qualified discovery, signup, and activation.
- Improve organic discovery through search, content, and GEO, and optimize conversion journeys using funnel and cohort analysis.
- Partner across Product, Design, Engineering, Data Science, and Marketing to launch experiences, measure impact, and scale successful tests.
What they ask for
- 4–7 years of experience in growth marketing, web strategy, organic acquisition, conversion optimization, or product growth, with measurable impact.
- Demonstrated ownership of web experiences and experimentation programs that improve conversion from discovery to activation.
- Strong analytical judgment across funnels, cohorts, customer behavior, and incremental impact.
- Ability to translate opportunities into launched experiences with cross-functional partners.
Nice to have
- Experience building web and organic growth programs for SMBs or self-serve advertising platforms.
- Experience with SEO, content, GEO, landing-page testing, personalization, onboarding, instrumentation, attribution, or AI-enabled growth work.
Pay
$198K – $219K USD base salary
AI focus
Use AI to accelerate research, prototyping, content development, analysis, and experimentation.
Model-written summary · the original posting is authoritative