OpenAI
Lifecycle Marketing Manager, SMB Ads
$227K–$252K
San Francisco · Hybrid · Manager · Full-time · Posted Sep 11, 2026
About the job
Build and lead lifecycle marketing programs that help SMB advertisers discover OpenAI’s ad platform, launch campaigns, and grow their investment.
What you'll do
- Own the lifecycle portfolio and roadmap across prospect conversion, activation, retention, reactivation, and expansion.
- Design and coordinate segmented, triggered customer journeys across email, product, retargeting, education, and sales channels.
- Measure and improve program performance through experimentation, cohort analysis, and cross-functional collaboration.
What they ask for
- Track record of building and leading lifecycle programs from strategy through execution with measurable customer-growth results.
- Experience with behavioral segmentation and triggered programs across multiple channels.
- Experience with CRM and marketing automation platforms, including journey logic, personalization, and quality assurance.
- Ability to use cohort analysis, funnel diagnostics, retention measurement, and experimental design to assess incremental outcomes.
Nice to have
- Experience building lifecycle programs for SMB advertisers or self-serve advertising platforms.
- Experience applying AI to improve personalization, content development, and campaign analysis.
Pay
$227K – $252K USD base salary
Tools
Marketo
AI focus
Use AI to accelerate content, personalization, analysis, and campaign execution.
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