OpenArt AI
B2B Lifecycle Marketing Manager
$155K–$215K
San Carlos, California, USA · Hybrid · Manager · Full-time · Posted Oct 28, 2026
- Experience
- 4–5 years in lifecycle, CRM, retention, or growth marketing; 3+ years hands-on with a lifecycle platform.
About the job
Owns B2B lifecycle marketing to convert business users into self-serve Business Plan customers and identify high-potential accounts for sales.
What you'll do
- Segment business audiences and build signal-triggered lifecycle journeys across email, in-app messages, and website touchpoints.
- Create nurture campaigns from webinars, events, thought leadership, and customer stories; coordinate sales handoffs and message suppression.
- Build and QA campaigns, then measure conversions, attributed revenue, sales progression, and incremental impact through experiments.
What they ask for
- 4–5 years in lifecycle, CRM, retention, or growth marketing, including hands-on B2B or B2C2B experience.
- Experience with both self-serve and sales-assisted lifecycle programs.
- 3+ years hands-on with a lifecycle platform such as Customer.io, Braze, Iterable, or HubSpot.
- Demonstrated measurable campaign results; experience with email and at least one other owned channel, plus analytics, copywriting, and campaign QA skills.
Pay
$155,000–$215,000 USD base salary
Tools
Customer.io, Braze, Iterable, HubSpot
Model-written summary · the original posting is authoritative