B2B Product Marketing Lead

What you'll do

• Plan and execute enterprise feature launches, including buyer-specific messaging, campaign coordination, and launch assets.
• Build the enterprise content engine and create full-funnel content and sales enablement materials.
• Maintain competitive positioning and measure content and campaign performance, using buyer feedback to iterate.

What they ask for

• 6+ years across B2B product marketing and content marketing, with a portfolio demonstrating owned launches or messaging frameworks and personally written assets.
• Exceptional writing across formats and ability to make complex topics clear to enterprise buyers.
• End-to-end enterprise product or feature launch ownership, with demonstrable results.
• Uses buyer conversations and research to tailor messaging across buying roles; comfortable with rapid iteration and ambiguity.

Nice to have

• Experience marketing to advertising, media, entertainment, or creative-industry buyers, or working in those industries.
• Experience with PLG-to-enterprise motions, original research or data reports, HubSpot or similar CRM and marketing automation, or AI image and video tools.

Pay

$200K – $300K (base salary)

Tools

HubSpot

AI focus

Markets an AI-powered creative platform for enterprise image and video production; the role also uses AI tools daily for drafting, repurposing, and research, and hands-on use of AI image and video tools is preferred.