Lifecycle Marketing Lead

What you'll do

• Map user journeys and build behavior-triggered onboarding, education, upgrade, win-back, and B2B nurture campaigns.
• Write copy; build and QA email and in-app campaigns, personalization, frequency limits, and suppression rules.
• Partner with Product, Growth, Data, Enterprise GTM, and RevOps on experiments, tooling, deliverability, reporting, and measurable outcomes.

What they ask for

• 7+ years in lifecycle, CRM, retention, or growth marketing, including 4+ years owning B2C subscription or self-serve lifecycle programs.
• 3+ years hands-on with a platform such as Customer.io, Braze, or Iterable, personally building event-triggered journeys, segments, and personalized campaigns.
• Working knowledge of templating and email production, such as Liquid and email HTML/CSS, plus experience with email and at least one other owned channel.
• Measurable record of improving activation, conversion, engagement, or retention; fluency with cohorts, A/B tests, and campaign and product analytics.

Nice to have

• Hands-on B2B or enterprise lifecycle experience, including lead nurture, event follow-up, and sales handoffs.
• Experience building an early-stage lifecycle program, or with SQL/CDPs/event pipelines/product analytics, creator tools, AI products, international audiences, or localization.

Pay

$200,000–$250,000 USD total compensation, including base salary, bonus, and equity; $200K – $250K (base salary or total pay not specified in this line)

Tools

Customer.io, Braze, Iterable, Liquid, email HTML/CSS, SQL

AI focus

Lifecycle marketing for an AI creation product, including journeys that guide creators toward successful creation and ongoing product use.